
The Texas Mile - A Clear Success
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This year marks the inaugural season for BOOSTane Engineering as the exclusive race fuel provider for the Texas Mile, a biannual motorsports event held in Beeville, Texas. Celebrating over 20 years of high-speed competition, the Texas Mile has steadily gained momentum, attracting drivers and race teams from across the country.
For the Fall 2024 event, the Texas Mile staff invited BOOSTane on a trial basis to set up a small booth featuring a curated selection of our top-selling race fuels and additives. The goal was to gauge interest and engagement from the racing community throughout the weekend. In addition, with permission from select local hotels where many of the drivers were staying, we were able to host product tables for a couple of hours each day. This allowed us to connect with teams in a more relaxed setting, away from the pressure of the track.
This strategic move paid off quickly. We drew the attention of several event organizers and regulators, laying the groundwork for BOOSTane Engineering to become the official, full-service race fuel provider for the Texas Mile in 2025. While interacting with race teams in hotel lobbies, some teams even decided to try our products on the spot, as they were still finalizing their tuning setups.
The experience proved to be an invaluable learning moment for our entire team. It served as a clear roadmap—our "GPS," so to speak—toward a lasting partnership between BOOSTane Engineering and the Texas Mile for 2025 and beyond.
Common Challenges
A common challenge at the event was the limited availability of race fuel, with the Texas Mile staff unable to supply a surplus. This created a golden opportunity for BOOSTane. Our immediate availability and the positive feedback on our products quickly made us the talk of the track by the weekend’s end.
The experience proved to be an invaluable learning moment for our entire team. It served as a clear roadmap—our "GPS," so to speak—toward a lasting partnership between BOOSTane Engineering and the Texas Mile for 2025 and beyond.